Recently there has been a bunch of ads on the television about the brand new Toyota Sienna. It is a mini-van that is targeting to families, who are looking for a reliable,quality and personalized mini-van. Their advertisements have been creative, funny and actually typical to a "normal" family life. They depict a family who loves their Sienna and is happy with their purchase. But at the end of their commercial they tell you to go on to Youtube.com to meet the Toyota family. When you log on to Youtube, and type in Toyota Sienna Family, you will quickly see the commercials that are played on TV, as well as the 2 minute and 27 second long "Toyota Meet the Parents" commercial. As of today there were only 38,356 views. Not really as many as I expected. Granted people do not really have time to do this, I thought it was a new and innovative way to get more people to view your product. When I first heard the commercial, I can honestly say I did not go to Youtube to view it. The first time I did was about 5 minutes ago, so I could write this blog. But I think Toyota is on to something here. Think about it, you run a smart and humorous advertisement on the television that grabs the targets attention, and then cut it short and in your call to action, tell them to go to Youtube to finish watching the commercial or even "Meet the family" like Toyota did. It is a great way to get peoples attention and more attention to your product. Now when I see a Sienna van, I can honestly only think about how comical those commercials that I have seen were. It brings a connection to the company/product.
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I think that it is a great idea by toyota. It is a good way to incorporate social media with their product. They are making an effort to try to get the viewer involved by going onto youtube to check out more. This way once they get on youtube, they are more apt to watch other commercials or get involved with the "family"
ReplyDeleteI also think it is a good idea that Toyota turned to a social media such as You Tube to re-gain attention from thier customers. This Sienna commercial was really long to watch, they probably make it shorter on TV but I agree with Ashlee.
ReplyDeleteThe fact that the video is on You Tube and there are more humor kind of commercials on the Sienna family will definitly attract Toyota's TA to watch them.