Source: http://www.talentzoo.com/beyond_madison_ave/news.php/Macys-Ad-Campaign-Intervenes-in-the-Name-of-Fashion/?articleID=7195
When we think fashion, we think celebrities, 5th Ave and Paris. Right? Ever walk into your favorite store, see a cute top but not really sure how to wear it? Or do you watch TLC's hit show "What Not To Wear" and think you won't be able to do that yourself. Well now you are in luck. The world famous store, Macy's is putting together a new campaign for their customers. With a set of on-line and commercials that will attempt to fix your fashion challenges. With famous designers like Rachel Roy, Clinton Kelly, and even Donald Trump, Macy's is launching a new way to make sure that their customers have everything to "put it together." Using humor, the stylist and celebrities will help solve all your fashion problems as well as give you ideas to make everything work.
Personally, I think this is a great way to get a brands name out there to the public in a new and exciting way. I love to shop and I am a huge Macy's fan, so by knowing that their is a stylist out there that can help me if I need it, I am more willing to go to that store and buy clothing from them. With helpful hints available on-line, you can not get help no matter the time of day. I also think that is a great way to have people feel important to the company and make it personal. This a great tool to make each and every customer feel special and that they are getting the individual attention all customers deserve.
I think this is such a great idea. I too, am a huge Macy's fan and the fact that they are taking time out of their lives to make sure that people are "put together" really shows their interest in pleasing their customers. However, I do not think this would be appealing to very many people especially if they are not interested in fashion. Most people do not care how they dress or what kind of outfit they are wearing so therefore, they would pay no attention to what this campaign has to say. In my personal opinion, I love it! ;)
ReplyDeleteThis is a great way to advertise Macy's and the brands that they are selling and using to put together outfits for their customers. Launching it in the terms of a campaign is also a smart move because it will create extreme awareness and brand recognition for Macy's and the other clothing brands. This also shows that Macy's cares bout their customers and wants to help them which may in turn lead people to chose Macy's over other department stores.
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