Source: http://www.johnchow.com/define-your-brand-with-logomyway-com/
When we think of the companies we trust, what do we think of first? Most of the time it is the logo or tag-line of some sort. Think about Apple without the Apple or think about Fruit of the Loom, without the fruit. Everything we own or buy has a logo and we associate those products with the logo. Branding a company means so much and is a great part of any company. But what happens when you need a logo for your company and you don't have one? Paying someone can get costly and what if you don't like the way it turned out. But what if you come up with a simpler and fun way to get an ad for your company. Simply host a competition for designers. They are always looking for agents to buy their designs. This way your company had the freedom to pick which ever logo you like the best and you are exposed to more designs then ever before. And the best part is, you get to set the time length and the prize. You will be able to say "I want this design in 7 days and the prize is $200." This way you can look at 150 designs and only pick only one. The ONE you want to use, the one you want your company's brand to be associated with. It is a win win situation and personally I think it is a great idea for companies to do. Not only does it save then money, they are exposed to more designs and pick the one that fits their company the best.
This is a fun idea to create a experience to many consumers. I just read a book called The Marketing Experience and this follows into some of the examples in this book. It said in the book how these types of experiences such as creating or voting gets people involved with the product, creates conversation, and thus creates a connection. I think this a good idea because the commercial will be fit to the target audience and they are getting people involved.
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