This post is in response to the recent purchase of a Sun Chips bag. While enjoying my chips, I could not help but be more annoyed my the sound that the bag makes because the new bags are 100% biodegradable. 1st the first bag of it's kind, where you can bury it in your lawn and it would totally biodegraded in weeks. But now you are probably wondering how this relates to advertising or that I am just totally out of my mind, but personally I think this is such a marketable tool that everyone should jump on. Think about past years and how so many companies and products have become "green" and are supposed to be better for our planet. So many things we seen now are healthier and better for us that companies are taking this to a whole new level. Sun Chips is using this whole new way a packaging their product almost like a whole new way of marketing the product. They have taken all the steps in advertising to create a new "image" of the product and all the benefits it has for our planet.
Personally, I think this is a great idea. But will I ever bury my Sun Chips bag? Most likely not. I will just throw it away like any other product bag. But did the idea get me to read the whole bag and even visit their website? Yes it did. It even got me to write my blog about it, and even tell my friends about the new bag. And personally, because the bag is biodegradable and good for the planet earth, I am more likely to buy the product because I know it is doing good. So, look the bag that was making to much noise for my liking, got me to blog about it, tell my friends and continue to buy the product. With companies using "go green" tactics in their marketing's and advertising plans will help boost their sales and help get their name out there.
That is very cool, and noisey. I never even heard of this until reading your blog. What a cool and great idea for the environment. Hopefully this will inspire more companies to do the same, along with buyers of chips to decompose. Or at least prevent people from littering, because nothing cranks my gears more than people who are too lazy to throw away trash or recycle. It's because of the lazy people in the world, that requires company's to become "green". I solute Sun Chips for their idea, and hey, it may even prompt me to buy some.
ReplyDeleteI noticed the new bag too and was wondering why they did that and now I know, thanks Kathleen! I am really about going green to save the planet because we are killing it! I love sun chips and now it will make me want to eat them even more because I know I am doing good for the earth! See you are right with the advertising aspect to it because now it makes me want to buy a bag. I hope that more people will take this into consideration and help the earth too!
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