Long Trail

After reading the blog "Long Trail" I really got a since of what a blog was and why the media industry really is. There were parts of the blog where I was totally lost and then other parts I completely got. Over all the blog was interesting and it had some very valid points. I took notes will reading the blog and wrote down somethings that caught my eyes. The blog said that "an example of an entirely new economic model for the media and entertainment industries." He was describing the world we live in. We live in a world that is constantly always on the go and always looking to what is coming next. Our world and society is every changing. If I just look back at the 21 years I have been alive and how much things have changed, I can't even imagine what my parents or grandfather thinks. The point that I think that he was trying to get across was that our world now is a entirely new economic situation for our media industries. The way we purchase things and watch things is changing. Think about the world 10 years ago. If we wanted to watch a movie we would have to either go to the movies or wait till it came out on VHS and rent it from Blockbuster or Hollywood Videos. Now we don't even have to leave our house. We can simply stay in our house and order the movies from our cable provider or we can pre-order then from Netflix. The world is always changing and the traditional ways of doing things are changing into more convenient and easier ways for us. And then the retailers make it easier on themselves to. "Retailers will carry only content that can generate sufficient demand to earn it's keep." According to Long Trail, he believes that retailers keep content on their shelves that are only good for them and that will produce a income for them. But when you think about it, if Wal-Mart doesn't carry it, do we really need it? There are thousands of products that are carried at Wal-Mart. What other store can you go into and buy a Wii game and Milk? Not many others. Wal-Mart carrys everything from fabric to food to makeup and clothes. Everything a human being ever wanted, is on the shelves at Wal-Mart. But with our Media Industry changing, and people buying more and more entertainment off the internet, Wal-Mart needs to sell more products to keep them on the shelves. There just isn't enough time, shelf space, radio waves or channels to carry everything. So we need somewhere for the over flow to go to. Take Youtube.com for insistence,how many videos do you know that are posted on Youtube and now are a hit? Hits that everyone is talking about. Although some may be strange and not really that important. Youtube is producing stars and mega superstars. We would never know Justin Bebier or David at the Dentist. And what if you want to listen to your new favorite song or you want to see a new music video? We now turn to Youtube to find it. With online distribution we are entering a new state of greatness. We are taking the traditional ways of producing and viewing media, and changing them into a new world of abundance. People like things that are different. They like things that will make their life easier, and with the "Long Trail" of media, our media moguls are changing and will forever be changing. Internet media has changed our life. The internet has changed our life. Everything is at the click of a button. Everything is so simple and easy to find, that everyone is now trying to find room and places to advertise. "Long Trail" is good for the internet media. We are always on the internet and always clicking the mouse, so with time and space running out, Internet Media is a new way to produce things. With that being said, with only a certain amount of people paying attention to the media, internet advertising is a whole new way to get people to see things and explore their boundaries. Think about the typical average Joe, who works 9-5 and has no time to do anything. But he always checks his e-mail or uses the internet at least 8 times a day and he normally can care less about the entertainment and media world. But when he is on the internet, he is now open to a whole new world and he has just entered a new target audience for us to explore. He has feel into the trap of advertisement.