Yet Another MTV Show.

Source: http://adweek.blogs.com/adfreak/2010/05/ad-agencies-missing-from-mtv-show-hired.html

How many of us watch MTV on a daily bases? I am sure almost half of us if not more, watch some form of MTV. With popular shows like Made,Silent Library and the ever so famous, Jersey Shore, MTV has become the center of reality shows with a funny spin. The latest show that is scheduled to air on MTV next week is called "Hired." And basically it is a show about college graduates who are in need of a job and will do anything to get into their career jobs. It follows companies and employees from PR companies, Fashion clients, publishing and even a social media company. But there is not an advertising company. It just seems hard to understand that one of the hardest industries to get into and the most competitive when you get there, isn't there. These students are chasing after careers in some of the markets hardest industries, yet Advertising isn't there.
We all know how hard advertising is and how it doesn't happened over night. But personally I think it should have been included in the show, but maybe it will at some point of the shows running. To comment on the show, I think it is really exciting and really a good idea. If people are willing to watch kids "fist pump" all summer long, they are going to be willing to watch recent college grads try to make a name for themselves. As a soon to be college graduate, I know I will watch this show. I think it will be interesting to see how people really work and function in the offices of the tough industry. I really honestly thought that was going to be one day, trying to get into a tough industry and try to make a name for myself. But although more recently I have chosen a different career path, one that isn't with advertising or communications, I will still have to make a name for myself in my new career.

Meet The Sienna Family...On Youtube!

Recently there has been a bunch of ads on the television about the brand new Toyota Sienna. It is a mini-van that is targeting to families, who are looking for a reliable,quality and personalized mini-van. Their advertisements have been creative, funny and actually typical to a "normal" family life. They depict a family who loves their Sienna and is happy with their purchase. But at the end of their commercial they tell you to go on to Youtube.com to meet the Toyota family. When you log on to Youtube, and type in Toyota Sienna Family, you will quickly see the commercials that are played on TV, as well as the 2 minute and 27 second long "Toyota Meet the Parents" commercial. As of today there were only 38,356 views. Not really as many as I expected. Granted people do not really have time to do this, I thought it was a new and innovative way to get more people to view your product. When I first heard the commercial, I can honestly say I did not go to Youtube to view it. The first time I did was about 5 minutes ago, so I could write this blog. But I think Toyota is on to something here. Think about it, you run a smart and humorous advertisement on the television that grabs the targets attention, and then cut it short and in your call to action, tell them to go to Youtube to finish watching the commercial or even "Meet the family" like Toyota did. It is a great way to get peoples attention and more attention to your product. Now when I see a Sienna van, I can honestly only think about how comical those commercials that I have seen were. It brings a connection to the company/product.